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Thursday, November 22, 2007

Coca-Cola Teaches Teens About AIDS



Coca-Cola, the largest multinational company on the African continent, has long offered HIV/AIDS education and treatment to its workers. But in recent years, it has put its corporate clout behind attempts to stem the tide of HIV infections among the next generation of workers.
According to the Joint United Nations Programme on HIV/AIDS, nearly 25 million of the 40 million people living with HIV are in sub-Saharan Africa....

That is why, in recent months, Coca-Cola has tried to work on the problem by partnering with nonprofit groups that focus on youth, to help the next generation talk openly about sexual and reproductive health.
The Coca-Cola Africa Foundation, with a donation of nearly $3 million, formed a three-year partnership with Dance4Life. The group reaches young people in nine countries -- South Africa, Egypt, Nigeria, Tanzania, Kenya, Zambia, Zimbabwe, Uganda and Sierra Leone -- with health messages delivered via the performing arts.
Young participants in Dance4Life school programs learn sexual-reproductive health lessons before presenting them to peers in dramatic, dance or musical performances.

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